What Is Executive Coaching?
Perry Zeus & Suzanne Skiffington (in the book, The Complete Guide to Coaching at Work) define and describe executive coaching as follows:
“Executive coaching is a collaborative, individualized relationship between an executive and a coach, the aims of which are to bring about sustained behavioral change and to transform the quality of the executive’s working and personal life. Although executive coaching always focuses on the individual’s working life, coaching sessions frequently center on interpersonal development, personal change, and transformation.”
Features of executive coaching (adapted from Zeus & Skiffington):
1. It is a series of one-on-one interactions designed to meet the individual needs of the client, but generally focuses on personal awareness and targeted skills to improve work performance.
2. It is a process to provide executives with valid information to enable them to make well-informed choices.
3. It is a consultative, relationship-based service provided by coaches who serve as advisers and sounding boards.
4. It is about moving the executive towards increased versatility and effectiveness.
5. It involves a coach being an active resource for an executive and exploring, developing, and maximzing his or her potential.
The ACHIEVE Coaching Model
Coaching Model is a seven-step
model developed by Sabine Dembkowski and Fiona Eldridge. It includes the following steps: (a) Assess current situation, (b) Creative brainstorming of alternatives to current situation, (c) Hone goals (i.e., helping the client to formulate goals), (d) Initiate options (i.e., helping the client to initiate a wide range of behavioral options to achieve the desired goal), (e) Evaluate options, (f) Valid action program design (i.e., collaboration of the
coach and the client to develop an action plan), (g) Encourage momentum (i.e., ongoing process of providing encouragement and helping the client to keep on track with the plans).
Background of the ACHIEVE Coaching Model
The ACHIEVE Coaching Model is based on an international best-practice study of executive coaching
drawn from the UK, Germany, and the U.S. The model was further tested and refined through an executive coaching practice. Thanks to this research, seven core coaching capabilities were identified and a 7-step process, called the ACHIEVE Coaching Model, was developed. The seven core capabilities of executive coaching are: rapport building, deep listening, creative questioning, clear goal setting, giving feedback, intuition, and presence.