What Is Executive Coaching?
The Center for Executive Coaching (2016) defines executive coaching as follows:
“Executive Coaching is an efficient, high-impact process that helps high-performing
people in leadership roles improve results in ways that are sustained over time.”
- It is efficient, unlike traditional consulting assignments, because it does not require invasive processes, large outside teams, and lengthy reports and analyses to get results.
- It is a high-impact process
because executive coaches typically work with clients in short meetings (i.e., 30 minutes per session). During this time, the coach and client can generate important insights, gain clarity, focus, and make decisions to improve performance.
- Executive coaching works with high-performing people in leadership roles. It is not therapy, meant to “fix” a person. As an Executive Coach, your clients are already high-functioning, successful people. Like any of us, they need support from time to time in order to perform better.
- Finally, your goal as an executive coach is to
improve results in ways that are sustainable over time. Your clients want some sort of outcome, usually related to improved profits, career success, organizational effectiveness, or career and personal satisfaction. If you aren’t helping your clients get results, you aren’t doing your job. At the same time, coaching is about helping people improve their own capabilities and effectiveness, so that the results and performance improvements last. To use the time-worn and famous quote, you are teaching people to fish, not feeding them for a day.
The ACHIEVE Coaching Model
Coaching Model is a seven-step
model developed by Sabine Dembkowski and Fiona Eldridge. It includes the following steps: (a) Assess current situation, (b) Creative brainstorming of alternatives to current situation, (c) Hone goals (i.e., helping the client to formulate goals), (d) Initiate options (i.e., helping the client to initiate a wide range of behavioral options to achieve the desired goal), (e) Evaluate options, (f) Valid action program design (i.e., collaboration of the
coach and the client to develop an action plan), (g) Encourage momentum (i.e., ongoing process of providing encouragement and helping the client to keep on track with the plans).
Background of the ACHIEVE Coaching Model
The ACHIEVE Coaching Model is based on an international best-practice study of executive coaching drawn from the UK, Germany, and the U.S. The model was further tested and refined through an executive coaching practice. Thanks to this research, seven core coaching capabilities were identified and a 7-step process, called the ACHIEVE Coaching Model, was developed. The seven core capabilities of executive coaching are: rapport building, deep listening, creative questioning, clear goal setting, giving feedback, intuition, and presence.